This course focuses on bringing business books to life by leaning into the author’s P.O.V., opinions, origin stories, and anecdotes. We will explore the difference between a story and a narrative to help us find the author’s persona. Learn to apply PAS (Problem / Agitation / Solution) marketing techniques to uncover hidden motivations buried in the text. Through guided practice and feedback, we’ll find a livelier read of even the most technical writing. These books may follow a formula, but they still deserve to be considered unique.
Limit 12 narrators. During each session, 3 narrators will have an opportunity to receive 1:1 coaching for 20 minutes, allowing us to get through all 12 narrators over the 4 sessions. You will sign up for a specific slot in advance.
THURSDAYS, 7-8:30pm Eastern, April 4, 11, 18, 25
Investment: $185 for ALL four sessions.
Note: Registration is not transferable.
Enroll here: Open Studio: Narrating Business Titles with Tim Pabon